“The Road to Hell is Paved With Adverbs” – Stephen King – What do the numbers say?

Author Don Massenzio


As writers, we are constantly (adverb) told about the misstep of using too many adverbs in our writing. I recently received the book Nabakov’s Favorite Word is Mauve, by Ben Blatt which has the first attempt to quanitfy adverb usage by authors recognized as the masters of the craft that I have seen.

So, being a numbers person, I was drawn to this article and wanted to see how my own writing stacked up to the masters in this area.

Did Stephen King live up to his quote? The book found that, out of the voluminous novels (51) that King has written, his rate of adverb usage (strictly the ones ending in ‘ly’)is about 101 per 10,000 words or right around 1%. Ernest Hemingway, who also extolled the evils of adverbs, lived up to his claim with only 80 adverbs per 10,000 words over his 10 novels. That’s only…

View original post 239 more words

#Authors #Marketing Yourself and Your Work Part ONE

Chris The Story Reading Ape's Blog


Cartoon from Toonpool.com

The following is an extract from a talk delivered at the Calgary Public Library in Feb. 2011.

Part 1

Before I begin, please watch this video:


I’ve named these two characters Wannabe Author (WA) and Real Author(RA).

How many of you have ever said any of the things Wannabe Author says in this video? Come on, be honest. Okay, then, how many of you have heard other writers say any of these things? And, like Real Author, haven’t you just wanted to put them and everyone else out of their misery by ignoring whatever they say? Obviously, Wannabe Author is the least promotable kind of author. First of all, Wannabe is never likely to be published, so will be of little worry to the publishing industry anyway. WA is not listening to an experienced author, knows nothing about the publishing business, and thinks the path to…

View original post 914 more words

Virtual Book Tours… why they don’t work, or do they?

Chris The Story Reading Ape's Blog

I am bracing myself for a tirade or abuse about how book tours are brilliant and an effective way of reaching new audiences. You’re entitled to your view. In fact, I’d welcome some more success stories. Of course, you might be nodding in agreement, vehemently screaming “I knew it, I knew it” at your screen. I may disappoint you too, I’m afraid. The answer is that like anything else, the success of book tours depends on a number of factors – including your expectations and a hefty piece of your own leg work.

Once you’ve finished this, open your internet browser and search “why virtual book tours don’t work.” Will you get an answer to your query? Sadly, no. If you are looking for hard data on why you should bother with virtual book tours (or blog tours as the majority really are) you will be in for quite a…

View original post 636 more words

Why You Should Market to Grow Your Author Platform–Not to Sell Books…

Chris The Story Reading Ape's Blog

By Matt Aird  on The Book Designer Site:

Today, marketing specialist Matt Aird discusses a question that bedevils lots of authors when they begin their publishing journey. Are they marketing to sell their books, or to build their brand and platform? Here’s his report.

As authors, we’re responsible for spending our advertising dollars and marketing time in the most efficient ways possible. We don’t have five- or six-figure advertising budgets, or a team of people working around the clock. We need to get maximum impact from every single dollar and minute we invest.

What most authors might not consider however, is that there are two ways we can advertise.

We can advertise to sell books now. Or, we can market to build an Author Platform.

We’ll look at the differences between these two approaches in a moment, but first let me clarify what I mean by “Author Platform.”

Every author…

View original post 114 more words

Book Hooks: Time for “Changing Faces”

I love the back story to this novel. What a great idea!! Problem solved ❤ xo

Barb Caffrey's Blog

Folks, I haven’t done Marketing for Romance Writers’ BookHooks Blog Hop in a while, and I’m not sure why that is. I know that my life has been busy and stress-filled lately, but I am proud of my latest novel, CHANGING FACES, and it’s perfect for my friends in Marketing for Romance Writers. (Or, really, anyone at all who likes good romances with an unusual premise…but I’ll get to that.)

First, a quick blurb about my LGBT-friendly fantasy/romance, CHANGING FACES:

Allen and Elaine are graduate students in Nebraska, and love each other very much. Their life should be idyllic, but Elaine’s past includes rape, neglect, and abuse from those who should’ve loved her—but didn’t, because from childhood, Elaine identified as transgender.

When Elaine tells Allen right before Christmas, he doesn’t know what to do. He loves Elaine, loves her soul, has heard about transgender people before, but didn’t…

View original post 438 more words

#MFRWHooks 1: Press Play – a Rock Me Baby short read

This series looks positively Yummy. I love when a playing field gets leveled by a love interest ❤ xo

Characters Behaving Badly

This week I’ve joined the Marketing For Romance Writers

logo book hooks

group, Book Hooks meme in which authors post 6-8 sentences of their latest works or WIPs. My contribution is a sample of Press Play from the Rock Me Baby series, detailing the stories of 4 band members of Airi Moon.  Check out the details and all the other book hooks below!

Publisher:  Crave  
Genre: Suspense, African-American Romance
Length: Novella   
Heat Level: Erotic Romance  
Themes: Bad girl with a love ’em and  leave ’em attitude meets her match with the sexy doctor
Drummer girl for Airi Moon, Play Baptiste is living her dream, loving life and her hot affair with ER Doctor Preston Stevens. Though they have a long standing no-strings, no-complications arrangement, Play can’t help thinking of what her life would be like if she put down roots with…

View original post 219 more words